DTC Was a Phase
For years, saying you were a “DTC brand” felt like saying you were building the future. It implied you were smarter than legacy retail. Closer to your customers. More modern. More…
read thisblog
-
-
Why Mystery Works
Blind boxes didn’t become popular by accidentNobody didn’t take blind boxes seriously at first. When they started showing up outside of toys and collectibles, they felt like a nov…
read this -
The Feed Is Watching You Back
A few years ago, if you asked most e-commerce brands where sales happened, the answer was straightforward. Sales happened on the website. Everything else existed to support that m…
read this -
From Scroll to Sale — The Psychology You Didn’t Notice
People shopping online these days usually just skim. They don't really browse slowly like they used to.Instead of taking our time with careful clicks we now just flick our thumbs …
read this -
Same Product, Different Price: You’ve Just Been Algorithm’d
In this day and age, price labels are no longer permanent fixtures they are simply codes. The backpack for $49.99 you have added to your Amazon basket? Another person might have s…
read this -
When the Loudest Retailer Says Nothing
Amazon deviated from a significant holiday tradition by not issuing its familiar post, Black Friday/Cyber Monday sales recap in 2025, marking the first time it has kept silent aft…
read this -
Made in the USA, Paid by the Consumer
When Donald Trump made a comeback at the White House in 2025, he did not hesitate to usher in a "tariff tsunami" which disrupted worldwide trade and the effects were felt profound…
read this -
Add to Cart: Humanity Optional
In today's fast-paced digital marketplace, AI (Artificial Intelligence) agents are becoming the secret weapon behind many successful online stores. Imagine having a smart assistan…
read this -
AI Steps Into the Store and Cuts the Middleman
OpenAI has introduced a new AI shopping assistant inside ChatGPT called Shopping Research, designed to help users find, compare, and evaluate products directly within the chat int…
read this -
Cheap No More: The Algorithm Found Its Wallet.
For several years, TikTok Shop earned a reputation as a hub for impulse buys and steeply discounted goods. When the platform launched in the U.S. in late 2023, it leaned heavily o…
read this